BAYADERA GROUP is now the exclusive distributor of the iconic Becherovka brand in Ukraine.

As a result of the agreement in May 2024 between the Pernod Ricard group and Maspex, the latter has become the owner of the Czech brand Becherovka, as well as the production facility and warehouse in Karlovy Vary.

From now on, one of the most famous herbal liqueurs in the world is exclusively imported by BAYADERA GROUP for Ukrainian connoisseurs. Becherovka is more than just a drink; it is a cultural heritage of the Czech Republic with a history dating back to the early 19th century. Known for its unique recipe that includes over 20 types of herbs, this liqueur has become a symbol of quality, authenticity, and distinctive taste. Becherovka is regarded not merely as a beverage but as a true "aromatic work of art." Its flavor combines a delicate balance of herbal notes, a slightly sweet aftertaste, and a gentle bitterness, making the liqueur perfect for both enthusiasts of classic flavors and those seeking new gastronomic experiences.

"Continuing our fruitful collaboration with Maspex, we are pleased to announce the addition of the legendary brand Becherovka to our portfolio, which has recently become part of the large Maspex family. Our experience with other brands from this company, such as Zubrowka and Soplica, along with our deep understanding of the Ukrainian market, gives us confidence in the successful relaunch and development of the Becherovka brand in Ukraine. By combining our efforts with Maspex, we are sure that we can elevate the Becherovka brand to a new level of popularity in Ukraine,” commented Vitaliy Pichkur, CEO / Bayadera Elite.

The addition of Becherovka to the portfolio of imported brands by BAYADERA GROUP confirms that the company continues to unite only the strongest brands, offering the Ukrainian market world-class products. The holding has maintained a leading position for many years due to high-quality products and partnerships with leading international manufacturers. With Becherovka in the portfolio, the company further strengthens its image as a reliable partner and undisputed leader in the segment. This collaboration once again emphasizes the high status of BAYADERA GROUP as a company that brings together true alcoholic legends in one portfolio, providing Ukrainian consumers access to the highest quality beverages.

"Despite the challenging times, we continue to grow and add promising brands to our portfolio. The inclusion of Becherovka in our lineup is a strategic move that will allow us not only to expand our market presence but also to further strengthen our positions in the liqueurs and bitters category. Becherovka perfectly complements our existing range, offering consumers more choices and opportunities to experiment with flavors. We plan to attract a new audience by expanding awareness of the unique taste, consumption, and rich history of this Czech brand, and we will soon delight existing consumers with new flavor innovations,” shared Oksana Sakhno, Development Director / Bayadera Elite.

This iconic herbal liqueur is the oldest alcohol brand in the Czech Republic, continuously produced since 1807. Becherovka is crafted in Karlovy Vary using a secret recipe passed down through generations. Even today, only two people in the company know the recipe. In Ukraine, the brand is represented by three products — Original, Lemon, and Unfiltered.

You can purchase Becherovka liqueurs in grocery supermarkets and online at https://bayadera.ua/brands/becherovka

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